NFL Show
Weekly Production · Set Build · Facility Hold
Season-Long Partnership — Tampa, Florida
A Note on
This Estimate.
We're submitting this as a working document — not a take-it-or-leave-it proposal. Our goal is a long-term production partnership, and these numbers reflect that thinking.
The facility rate, studio hold, and transmission costs reflect real commitments Shear makes to clear the building, lock the set, and keep that room exclusively yours all season. Those numbers need to stay to make this worth it for our team and to guarantee Barstool never competes for space.
Crew rates are realistic market estimates — Barstool can negotiate directly with any crew member, bring their own people, or adjust the package. The set build is a straightforward scenic carpenter approach, priced honestly. No design-firm markup, no padding.
The 10% production fee is included because we're managing more than shoot days. From the moment the set goes up through the last episode of the season, Shear handles off-day operations, set maintenance, vendor coordination, and facility management. That's an ongoing service — and it's priced accordingly.
These are close, honest estimates — but final costs depend on what Barstool needs from us. Are we handling art direction, crew, and transmission? Or is Barstool bringing their own team and renting the building? Everything in this document reflects a full-service engagement. If Barstool goes a different direction, the numbers adjust. Consider this a starting point for that conversation — not a fixed price sheet.
We're not pricing a one-time shoot. We're pricing a production home that works for both sides, every Wednesday, through the Super Bowl.
Just the Room. That's It.
If Barstool brings their own crew, transmission, and production team — this is the floor. What you pay Shear to walk in the door, run your show, and walk out.
Includes green room, HMU room, production office, parking & load-in.
Your set stays standing between shoots. Shear locks the room exclusively for your production for the full season.
A fully equipped broadcast studio for the day. Stage, lighting grid, control room access, and a studio manager to run the facility. Barstool walks in with a crew and camera package and the room is ready.
Each of these is available through Shear — see the full breakdown ahead.
We Build It. You Walk In.
This is Shear's in-house build route. Shear hires our local scenic carpenters and Barstool's team provides creative direction throughout the process — you stay in control of the design, we execute it. Our carpenters build using prefab shelving units that are custom-finished and supplemented with additional lumber and hardware to match Barstool's look. Unlike a full-service design firm, this approach keeps Barstool involved in every decision while Shear manages the build on the ground.
Art Design Productions provides a completely hassle-free, hands-off set experience. Their team handles the full scope — concept, design, fabrication, and installation. Barstool provides a reference or direction; ADP delivers a finished set. No managing the build, no coordinating vendors, no oversight required from Barstool's side.
ADP has submitted their estimate directly and separately. This is not Shear's price — it is not included in the scenic build above.
The core difference: ADP manages everything so Barstool doesn't have to. The Shear scenic build keeps Barstool in the driver's seat with our team executing on the ground. Two different approaches, two different price points — Barstool's call.
What You Pay Every Week.
Shear-sourced reference crew. Barstool may supply any or all positions — rates above are for budgeting only.
Scheduling · crew coordination · vendor management · studio operations · set maintenance · off-day facility management · client communication. One call. Everything handled.
Every line is separate so Barstool can decide what to keep, cut, or bring themselves. Nothing is bundled. Nothing is hidden.
Every Line. Every Cost. No Surprises.
Includes green room, HMU room, production office, parking & load-in.
Barstool receives live ISOs in Chicago, performs own line cut, or Shear cuts locally while Barstool directs remotely via multiview + IFB.
Supports live switching, multiview monitoring, graphics workflow, IFB comms, program output & remote direction.
Production management · scheduling · crew coordination · vendor coordination · studio management · set maintenance · off-day operations · client communication.